Previously, we discussed that “Print Is Not Dead”. We wanted to push that further with additional statistics from Mail Print, and also some tips for printing needs.
85% of consumers sort through and read selected pieces of mail everyday (if you want to stand out, try an oversized envelope instead of the standard #10 envelopes that dominate mail).
40% of consumers say that they have tried a business after receiving direct mail.
90% of consumers say they want to receive sales and promotions via direct mail and find offers in the newspaper.
41% of Americans shop using both catalogs and internet (and spend an average of 12 hours shopping a month)
The total value of shipments produced by the American printing industry is estimated at 145.1 billion
It’s clear that print is still an effective marketing channel – lead generation, brand push, announcements, and more – for businesses of any size. Let us help put the right image to your business.