What Goes into Creating a Great Print Ad?

Print advertising remains a powerful tool for reaching and engaging with audiences. A strategic approach is helpful for creating effective print advertisements that resonate with your audience.

Read More

Sustainable Printing Is More Than Recycled Paper

Using recycled paper is essential in moving toward more sustainable printing, but it’s not the only one! For those who want to be friendly to the earth, here are five other ways to incorporate sustainability when designing and ordering print materials.

Read More

5 Situations Where Print Media Outshines Digital

In today’s digital age, it’s easy to overlook the enduring impact of print media. While digital marketing offers unparalleled reach and flexibility, there are certain situations where print simply outshines its digital counterparts. Here are five scenarios where print comes out on top. When it needs to last. Print materials have a physical presence that…

Read More

How to Write Marketing Copy That Motivates!

Whether you’re creating an advertisement, a direct mail piece, or website content, compelling marketing copy can capture attention, evoke emotion, and, ultimately, drive sales. To achieve this, marketers often tap into six primary motivators that resonate with consumers deeply and personally. Let’s take a look. Physical Needs: At the most basic level, consumers are motivated…

Read More

Scott Lithographing Announces the Acquisition of Art Laminating & Finishing

Tucker, Ga. June 30, 2023 – In a landmark move within the printing industry, Scott Lithographing (Scott Litho), a Tucker, Georgia-based company has proudly declared the successful acquisition of Art Laminating & Finishing, located in Atlanta, Georgia. This strategic merger between two industry veterans signifies a monumental evolution of the services available to their valued customers.  Founded in 1966, Scott Litho’s third-generation lineage…

Read More

What’s So Great About Event Marketing?

Event marketing is a powerful tool because it offers a unique opportunity to engage with potential customers and create memorable experiences that leave a lasting impression. Direct mail, email, social media, and other marketing channels play essential roles in your marketing mix, but in-person events offer something unique that other channels don’t. They allow attendees…

Read More

How Great Marketing Is Like a Great Sports Team

To achieve optimal outcomes from your marketing campaigns, consider your channels as if they were members of a sports team. While each one—such as direct mail, email, or wide format—can be influential, their combined efforts will bring the best results. To make the most out of your multichannel approach, here are three steps to creating…

Read More

How Far Would You Go to Keep a Customer Happy?

Nearly half (49%) of companies say that dollar for dollar; they get a better ROI from their customer retention efforts than from their customer acquisition marketing. How far are you willing to go to retain your customers? How creative are you ready to get? Here are three examples of just how far three direct mail…

Read More