Blog
Scott Litho - The Premier Wholesale Printing Company
After four decades, Scott Lithographing continues to be a printer’s printer. With no sales force, we concentrate solely on business from other printers, brokers and designers. We apply the same craftsmanship and pride as artisans of old. Our committed and experienced staff assures customers quality, personal service and confidentiality. You’ll find quality in our name and everything printed by Scott Lithographing.
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What’s So Great About Event Marketing?
Event marketing is a powerful tool because it offers a unique opportunity to engage with potential customers and create memorable experiences that leave a lasting impression. Direct mail, email, social media, and other marketing channels play essential roles in your marketing mix, but in-person events offer something unique that other channels don’t. They allow attendees…
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How Great Marketing Is Like a Great Sports Team
To achieve optimal outcomes from your marketing campaigns, consider your channels as if they were members of a sports team. While each one—such as direct mail, email, or wide format—can be influential, their combined efforts will bring the best results. To make the most out of your multichannel approach, here are three steps to creating…
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How Far Would You Go to Keep a Customer Happy?
Nearly half (49%) of companies say that dollar for dollar; they get a better ROI from their customer retention efforts than from their customer acquisition marketing. How far are you willing to go to retain your customers? How creative are you ready to get? Here are three examples of just how far three direct mail…
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5 Tips for Better Direct Mail Pieces
Do your clients want to create awesome direct mail? They must always carefully consider the list, the message, and the call to action, but other factors make a highly effective mail piece, too. These include things like the trim size, shape, and texture of the piece. Let’s look at five considerations for creating standout mail…
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Practical Benefits of Color You Should Not Overlook
When designing any printed piece, it’s essential to think about the aesthetics of color. But did you know that color can have very practical benefits, too? Here are some crucial ways that color can boost your bottom line. Helps people remember. Not only do you want recipients to pay attention to your messaging, but you…
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Got Buyer Trust? Your Marketing Channels Can Help
Every time a buyer makes a purchase, they are placing a vote of trust. They trust that the product will do what the advertiser says it will do. They trust that the quality is good and that the product won’t break or malfunction when they use it. They trust that the value they are paying…
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